PK Partnership of Phelps and Kearney County is a public-private consortium of area professionals with a deep interest in helping businesses succeed in South Central Nebraska.

Early Registration Deadline








Contact Us!

Gain an EDGE for your business!

Running a business is hard work and somewhat of a gamble – starting or expanding one can be even more difficult. How do you turn that gamble into a well-calculated investment? Where do you turn for assistance to ensure your ideas will work? Who can help if you’re already in business and need to hone your skills?

The PK Partnership will be offering the EDGE (Enhancing, Developing and Growing Entrepreneurs) Class in the Fall of 2016. This 10-session course covers legal structure, marketing, financials, and operations. The interactive classroom setting fosters networking and participation from start-up and existing businesses. Guest speakers such as attorneys, marketing researchers, bankers, accountants and successful entrepreneurs bring added insights to the weekly classes.


Gain insight about starting, expanding, and managing a small business.

The class is limited to 15 students.

Don’t miss this opportunity!

The 10 week EDGE course begins on August 22 and meets on Mondays from 6:00pm to 9:30pm.


Only $400

if you register

by Aug. 1!


  • COURSE FEE:  $450 $400 for a limited time! (Includes up to two individuals per company)
  • SIZE LIMITS:  Limited to the first 15 students registered
  • LOCATION & TIME:  Minden Exchange Bank, 448 N Minden Ave, Minden, NE  | 6:30-9:00 p.m.
  • Print Registration Form

FREE with Each Registration:

Resource Materials

College Level Textbooks and Other Materials

Est. Value: $150

Expert Consultation

Professional Consulting Including Attorneys, Accountants, Lenders, & Others

Est. Value $2000

Customized Business Plan

Detailed Plan Ready to Share with Your Lender

Est. Value: $800


Connect with area experts and other small business owners

Est. Value: Priceless!

Meet Our Instructors


Ben Loberg

Ben graduated from Morningside College in Sioux City, IA, with a degree in Business Finance and Economics. Ben is a Financial Advisor with FSB Investment Center, the financial services arm of First State Bank in Holdrege. Previously, Loberg was in Commercial and Ag lending, assisting individuals as well as small and large businesses with financing. He is also an active member of the community serving on the Holdrege Chamber Board, Member of the Holdrege Rotary Club, Chair of the PCDC Loans and Incentives Committee.

He and his wife, Rebecca, live in Holdrege and have three children.


Lois Thom

Lois has a Bachelor of Science and Masters of Business Administration from the University of Nebraska of Kearney. As Assistant Director for the Nebraska Business Development Center, she consulted with a multitude of small businesses, and she has also taught Business Consultantship at UNK. She also works as an independent contractor on Receivership Cases. She has taught the NebraskaEDGE “Entrepreneurship” course and the agricultural-version, “Tilling the Soil of Opportunity.”

She and her husband live and farm south of Minden, where she is an active partner, and have three children and two grandchildren.

“The EDGE class provided me with the tools to formulate a business plan which was key to buying into my business.”

Tom Nelson

DDS, Holdrege Family Dental Care, P.C.

“I increased both my business and, even better, my profits.”

Margaret Kring

My Fair Lady's Fashions

Nightly Topics Include

Session One

Understand the course curriculum and expectations, the traits of successful entrepreneurs, and the basic concept of market segmentation.

Discover how to create a customer profile and a personal financial statement.

Sesson Two

Explore the business planning process, feasibility studies, and the uses of a formal business plan.

Discover the components of a business plan.

Target why, how, where, when to do market research and how to collect the data.

Begin industry market research.

Session Three

Reduce legal issues and identify where to get help.

Explore business insurance, continuity planning, and other risk management needs.

Learn to develop internal and external management teams and how to build employee motivation and teams.

Session Four

Explore market research and describing product features and benefits.

Identify how to conduct customer and competition research.

Learn how to improve customer and competition profiles to calculate and analyze market potential.

Session Five

Intensify marketing knowledge with the marketing mix, product life cycle, basic product positioning and pricing, and promotional tools

Understand the basics of break-even analysis.

Session Six

Explore online security plans, website design, and identify whether to build or buy a website.

Learn how e-commerce and social media can increase your business.

Understand basic methods of direct selling, customer service, and customer management.

Session Seven

Further your understanding of the purpose and importance of accounting, recordkeeping, and internal controls

Expand beyond common budgets by learning about sales forecasts, costs of projected product units sold, and cash flow.

Understand how to manage the cash flow cycle.

||The course sounds good, but I can't afford the fee.||

When you take the EDGE course, area businesses are investing in you, also. The actual cost per student for the course runs about $1200, but to make it more affordable for you, the PK Partnership solicits scholarship donations from area businesses and financial institutions. Thanks to our generous donors, your cost for the course is $450.


||I'm too busy to take a course!||

EDGE classes are conveniently scheduled on Monday evenings when most businesses are closed. By meeting only once a week, you can continue to manage day-to-day operations of your business.

Contact Us

We want to help your business succeed!

Send us a message and we will get back to you as soon as possible.